Internal tool — not for prospects

IBIX Direction Library — 7 concept shells

Seven reusable one-page shells, one per direction in design/DIRECTIONS.md. A pitch is a reskin, not a rebuild: copy the whole concept-demos/ folder to the prospect's client folder, then swap the content, logo and accent colour per DIRECTIONS.md §1.1 — never send a shell as-is, and never copy from a previous client's folder.

Binding rule: 3–5 concepts per pitch, picked buyer-type-first.

Never pair these in the same pitch — both read as the same idea to a buyer: DIR-1 + DIR-7 (both dark), DIR-5 + DIR-6 (both warm-light editorial-serif), DIR-2 + DIR-6 (both quiet, credential-led lights).

DIR-1

AURORA

The house classic, evolved — deep navy, cyan glow, glass used sparingly.

Dark
Signature move
Line-masked hero stagger + glow field
Native
Tech/SaaS-adjacent, futurist giga-project register, IBIX's own demos
Never
UK trades, Aramco-vendor contractors, heritage hospitality, commodity print
Open shell →
DIR-2

LEDGER

Engineering capability statement — cool light, navy ink, amber signal.

Light
Signature move
Count-up stat band
Native
Saudi industrial/Aramco-vendor B2B, logistics, engineering
Never
Restaurants, luxury retail, anything aspirational-first
Open shell →
DIR-3

SIGNAL

Warm, loud, phone-first local trust — badge-dense and fast.

Light
Signature move
Before/after slider
Native
UK trades/home services, urgent local services
Never
Professional services, luxury, industrial procurement
Open shell →
DIR-4

OVERPRINT

Paper-and-ink print craft — CMYK inks, registration furniture, hard edges.

Light
Signature move
Ink-roll reveal + Latin scramble hover
Native
Printing/signage, creative production, merch
Never
Law/finance, oilfield procurement, heritage hospitality
Open shell →
DIR-5

TERRACOTTA

Warm earth, editorial serif, appetite and daylight.

Light
Signature move
Scroll-depth drift on imagery
Native
Restaurants/hospitality (see §7 caveat), boutique wellness, heritage concepts
Never
Industrial B2B, trades emergency, tech
Open shell →
DIR-6

COUNSEL

Ivory monochrome, hairlines, rankings-led gravitas.

Light (+ ink panel)
Signature move
Cross-page view transitions + underline draw
Native
Professional services (law, accountancy, consulting), private wealth
Never
Trades, urgent services, commodity e-commerce
Open shell →
DIR-7

VITRINE

Cinematic warm charcoal and champagne — product as protagonist.

Dark
Signature move
Clip-reveal with scale-settle
Native
Premium retail/e-commerce-lite, luxury goods, international fine dining (inferred)
Never
Trades, industrial procurement, commodity print, heritage-warmth concepts
Open shell →